I was lucky enough to be invited by Jet Fashion to the launch of their summer range, their refreshed brand and new flagship store. Jet has always been a shop I go to for everyday clothing and shoes for little ones. Their range is affordable and good for messy toddlers, so every toddler that toddles this earth really.
Their boys-wear has a distinct style. Striking monochrome black and white pieces and bold, pastel-coloured t-shirts and shorts create a stylish, yet comfy looking range. Their pastel t-shirts are perfect for the beach and are definitely on my summer holiday must-have list for Luke.
Disney character themed prints and ‘mini-me’ versions of the older range seemed to be the focus for the younger girls range, which is a favourite for some and proven to be popular. For me it lacked the wham bam boldness the boys’ wardrobe so strongly produced. Having said that, there were a few stand-out pieces for me, mostly in the some summer dress category.
As for us moms, Jet has served up some lovely pieces perfect for both the breastfeeding and running-after-a-toddler mamma. In particular the denim dress featured here and shirt with buttons down the front (I wouldn’t have the shirt in a knot just yet, maybe after a year of doing 100 sit ups a day!) They are perfect for everyday wear, but looks like you made an effort at the same time. The denim dress is on my lust-have list for summer for sure.
Another nice surprise was their jewellery. It’s big, bold and can turn day-wear into night-wear at the flick of clasp. It might just have been my favourite category of the night.
All in all the Jet concept store has an impressive range of clothes, from newborns through to adults, as well as accessories and homeware. It coherently showcases them all and manages to draw you in and guide you round effortlessly. Their branding, décor and strategically positioned slogans like “A little attitude deserves a lot of style”, completes the store’s new look and makes it a nice place to shop. They are the home of Feel Good Fashion, and with a range like the one they showcased, this summer is definitely set to be a little brighter..
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